The year 2020 has come and 2019 has come to a successful end. Looking back over the past year, many car companies have set sales targets, in the car market overall growth slowdown, market consumption back to rationality, car companies are also honing ahead to find new growth. So how much of the \"small goal\" of strategic planning that many car companies set out in early 2019 has been achieved? What was the status of the completed flag? Although last year's full-year sales performance is still in the statistics, but combined with the first 11 months of last year's sales results and the final month of the forecast, the outstanding performance of the car companies \"excellent students\" still have several, but also a number of class lag \"poor students \".
According to the latest data of the passenger transport association, the cumulative sales volume of the domestic narrow passenger car market from January to November 2019 reached 10,000, down% from the same period last year, and the overall downward trend of the car market tested the pressure resistance of the car enterprises. While car sales weren't officially announced in the last month of 2019, counter-trending car companies have emerged as the market slows. According to the completion rate of the sales target of each automobile enterprise in the previous November, together with the mapping of the sales volume in the last month, the final results of each major automobile enterprise can basically be \"sealed and finalized \".
Reporter statistics found that the traditional car companies, as of the 11 months to 2019, has been confirmed to meet the annual target of three car companies, respectively, FAW Volkswagen, Guangzhou Auto Toyota, Dongfeng Honda. There are also red flag, mercedes-benz, bmw and other car companies after december, successfully completed the \"small goal\" set at the beginning of the year, but more car companies are \"one step away \", about a third of the target completion rate of more than 85%, and a third of the annual target completion rate of less than 60%.
At present, Germany, Japan, the United States, the legal system, independent brands in the Chinese market, the head of the enterprise strength is showing. In terms of different brands, luxury cars and Japanese and German departments have had a good time in 2019, but Korean, French and American departments are not. Although the independent brand has Geely and the Great Wall two \"class representatives\" action frequently, but the overall sales momentum is not ideal. As for the new forces: the first camp Wei Lai, Xiao Peng and Wei Ma all did not complete the FLAG set at the beginning of the year.
The best-performing segment of the market in 2019 is a luxury car, according to the association. The first January to November, luxury brands against the trend of growth, the cumulative sales of more than 2 million, year-on-year growth of%.
The cumulative sales of BMW (including MINI) from January to November 2019 reached 655783 vehicles, which has exceeded the full year of 2018, and is expected to exceed 720,000 vehicles for the full year, which also means BMW will overtake Mercedes-Benz and Audi as its two old rivals to take the first place in the domestic luxury car in 2019, according to the data. Mercedes-Benz's cumulative sales in China from January to November 2019 were 640933, with full-year sales expected to be around 700,000, while Audi's first-November sales in China were 10,000, a step closer to its full-year target of 10,000.
Second-tier luxury brands, such as volvo and lexus, performed well last year, such as volvo, which sold ten thousand vehicles in china in the first 11 months of last year, already surpassing its total sales in china last year; and lexus, which sold 180239 vehicles from 1 to november, jumped% year-on-year to maintain a steady growth in china for 14 years. According to the association's analysis, luxury brands still have a lot of good to help them achieve sustained growth.
Japanese cars are also the big winners in the 2019 auto market. Japan's market share, represented by Toyota, Honda and Nissan, climbed to% in the year to November 2019, still second to German brands, but sales growth was robust, with the Japanese mostly upstream and generally high completion rates in the forecast for the final completion rate of sales targets for the full year 2019, according to the company. Dongfeng nissan announced on november 21st that it had delivered its 1 millionth new car of the year. In terms of sales figures for the first 11 months of last year alone, guangzhou toyota sold 10,000 vehicles, a month ahead of its target of 620,000 at the beginning of the year; and dongfeng honda also soared, with cumulative sales of 10,000 in the previous november, ahead of its annual target of 710,000. Other japanese companies have also done well: in the first month of last year, faw toyota sold about 670,000 vehicles, a year-on-year increase of about%,92% of its full-year sales target and almost no doubt about the full-year target.
German brand is still the top market share, accounting for% in the first half of 2019, and Volkswagen remains the largest single passenger car brand in China. FAW-Volkswagen announced its 2 millionth full-vehicle launch in 2019 on December 27, meaning the company has produced more than 2 million vehicles (including the Audi brand) for two consecutive years, essentially surpassing SAIC Volkswagen in the top spot in the Chinese passenger car market. In terms of FAW Volkswagen's Volkswagen and Jetta's two brands only, the cumulative terminal sales in January to November 2019 are 10,000, and the annual target sales of 10,000 vehicles need to be struggled. SAIC Volkswagen's cumulative sales of 1767706 vehicles by November 2019, a year-on-year decline of%. FAW-Volkswagen (except for the Audi brand) and SAIC Volkswagen are expected to complete more than 95% of the year, in many car companies are upstream. Overall, in 2019, the two volkswagens have offered a lot of car-type preferences in the end market this year, and last year was a modest year compared to previous earnings.
Domestic independent brand, polarization is obvious. This year's rallying faw red flag outstanding performance, last year five days ahead of the top 100,000 vehicles to achieve annual sales targets. The best result is Geely brand, the cumulative sales in the first November 2019 has reached 10,000 units, compared with its annual target of 1.36 million units, the completion rate has reached 91%; after the Great Wall car sales target of 2019 is adjusted to 1.07 million units, the target is not much pressure to achieve, the cumulative sales of new cars from January to November 2019, the annual sales target has been achieved%. It can be said that 2019 is a year of torment for most autonomous brands, especially the shuffle of second and third line brands is inevitable. According to the association, from January to November 2019, the total sales of autonomous brands fell to%, leaving only% of the market share of autonomous brands, basically back to 2015 levels. In 2019 target completion, most of the independent brand completion rate is less than 65%, such as Shenlong car, Changan car completion target rate is even less than 50%, in addition, Zhongtai, hippocampus and other sales are even more depressed.
The development of the most confused car companies in the last two years is a number of legal systems and Korean departments,2019 to add the United States Department. SAIC General in the first 11 months of 2019 cumulative sales of 10,000, the target completion rate is only%. Gm, which has been strong, is in such a doldrums. The same u.s. department of changan ford improved in the second half of 2019, but sales in the first 11 months were only 10,000, a bit far from meeting the annual target of 4 00000. South korea and the legal system are the bottom of the car market in recent years,2019, as in 2018, the goal is still hopeless, the legal system in china's market share fell to only the next%.